Concert for a Cause was a project hosted by Camosun College’s fourth-level event management course. The course divided the class of students into groups of 5 to teach event marketing, outreach, promotions, and sales experience while working for a not-for-profit. The goal of the class was to host, manage, and coordinate a fundraising event in partnership with VIDEA, raising awareness and proceeds to support a life-changing conference for youth in Zambia. Our group hosted an energetic evening of live entertainment, a silent auction, and dancing. The night raised over $3,000 to help support the development of youth in Zambia. This was one of the first times I produced a creative for the purpose of advertising and selling.
The following link will show you how I designed a creative poster to promote the event: